How to Sell Ebooks on Amazon: A Step-by-Step Guide

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Are you an aspiring author looking to sell your eBooks on Amazon? How to sell ebooks on Amazon is probably you’re number one question. The answer is here. With millions of customers, Amazon is a great platform to showcase your work and potentially earn a profit. However, selling eBooks on Amazon can be confusing and overwhelming. This article will guide you through the steps to sell your eBooks on Amazon successfully.

First, we will help you understand Amazon’s marketplace and how it works for eBook sales. Then, we will walk you through setting up a Kindle Direct Publishing (KDP) account and preparing your eBook for publishing. We will also cover important topics such as pricing and royalties, listing your eBook on Amazon, and marketing your eBook to gain visibility and sales.

By the end of this article, you will clearly understand how to navigate Amazon’s platform to sell your eBook successfully. Whether you’re a first-time author or an experienced writer, our guide will provide the knowledge and tools you need to get started.

Key Takeaways – How to Sell Ebooks on Amazon

  1. Understand Amazon’s marketplace and how it works for eBook sales
  2. Set up a Kindle Direct Publishing account and prepare your eBook for publishing
  3. Price your eBook appropriately, list it on Amazon, and market it to gain visibility and sales

Understanding Amazon’s Marketplace

If you want to sell ebooks on Amazon, you need to understand the Amazon Marketplace. Amazon’s Marketplace is an online platform where anyone can sell products, including ebooks. As an author, you can create a seller account on Amazon and start selling your ebooks.

To get started, you need to create an Amazon seller account. This simple process involves providing basic information about yourself and your business. Once you have created your account, you can start listing your ebooks on the Amazon store.

When you list your ebooks on Amazon, you can set your own price and choose your book cover. You can also choose the categories and keywords under which your ebook will be listed. This is important because it will help readers find your ebook when they search for books on Amazon.

As a seller on Amazon, you can track your sales and earnings using the Amazon Seller Central dashboard. This dashboard provides detailed information about your sales, including the number of units sold, the revenue generated, and the fees Amazon charges.

One of the benefits of selling ebooks on Amazon is that you can reach a large audience of readers. Amazon has millions of customers around the world who are looking for new books to read. By listing your ebook on Amazon, you can tap into this audience and reach readers who might not have found your book otherwise.

In summary, if you want to sell ebooks on Amazon, you need to create an Amazon seller account and list your ebook on the Amazon store. By doing this, you can reach a large audience of readers and track your sales and earnings using the Amazon Seller Central dashboard.

woman on laptop - how to sell ebooks on amazon
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Setting Up Kindle Direct Publishing Account

If you want to sell your eBook on Amazon, you must set up a Kindle Direct Publishing (KDP) account. Here are the steps to get started:

Creating Your Account

  1. Go to the KDP website and click on “Sign up” to create your account.
  2. Enter your name, email address, and a secure password to create your account.
  3. Once you have created your account, you will need to enter author, payment, and tax information. Follow the instructions below to complete your account setup.
  4. Enter your author name and email address. You can also enter a publisher name if you have one.
  5. Set up your payment information by entering your bank account details. You will need to provide your bank name, account number, and routing number.
  6. Enter your tax information. You will need to provide your tax identification number and answer a few questions about your tax status.

Navigating the KDP Dashboard

Once you have created your KDP account, you will be taken to the KDP dashboard. Here are some tips for navigating the dashboard:

  1. On the left-hand side of the dashboard, you will see a menu with options for creating a new book, viewing your reports, and managing your account.
  2. To create a new book, click on the “Create a New Title” button and follow the instructions to enter your book details, upload your manuscript, and set your pricing.
  3. To view your sales reports, click on the “Reports” tab. You can view your sales by day, week, or month and see how much you have earned.
  4. To manage your account, click on the “Account” tab. You can update your payment, tax, and contact details here.

Setting up your KDP account is the first step to self-publishing your eBook on Amazon. Once you have created your account, you can start creating and publishing your books.

Preparing Your eBook for Publishing

Before selling your eBook on Amazon, you must prepare it for publishing. This involves creating the content, formatting the eBook, and designing your book cover. In this section, we’ll go over each step in detail.

Content Creation

The first step in preparing your eBook for publishing is creating the content. You can use any word processing software to write your eBook, such as Microsoft Word or Google Docs. When creating your content, remember that it should be of high quality and relevant to your target audience.

To make your content stand out, consider including images, diagrams, or other visual aids. You can also add links to external resources or your website to add value to your readers.

Formatting Your eBook

Once you have written your content, you must format it for publishing. Amazon accepts two file formats for eBooks: MOBI and PDF. MOBI is the preferred format because it is optimized for reading on Kindle devices.

You can use Amazon’s Kindle Create tool or a third-party eBook formatting service to format your eBook. Follow Amazon’s formatting guidelines to ensure your eBook looks professional and is easy to read.

Designing Your Book Cover

The book cover is the first thing potential readers will see, so making a good impression is important. Your book cover should be eye-catching, relevant to your content, and professional-looking.

You can design your book cover using software like Canva or hire a professional designer. If you choose to design your own cover, follow Amazon’s guidelines for book cover design.

In conclusion, preparing your eBook for publishing on Amazon involves creating high-quality content, formatting it correctly, and designing a professional book cover. By following these steps, you can increase your chances of success and attract more readers to your eBook.

Understanding Amazon’s Pricing and Royalties

When selling an eBook on Amazon, it’s important to understand Amazon’s pricing and royalty structure. This will help you set the right price for your book and maximize your earnings. This section will explain how Amazon’s pricing and royalties work and what you need to know to get the most out of your eBook sales.

Setting Your Book Price

When setting the price for your eBook, you have two options: a 35% royalty rate or a 70% royalty rate. The 35% royalty rate applies to books priced below $2.99 or above $9.99. For books priced between $2.99 and $9.99, you can choose the 35% or 70% royalty rate.

If you choose the 70% royalty rate, your book must meet certain criteria. First, it must be priced between $2.99 and $9.99. Second, it must be available in all territories where Amazon has a Kindle store. Third, it must meet certain quality standards, such as properly formatted cover and content.

Remember that Amazon may adjust the price of your book based on factors such as currency exchange rates and local taxes. You can use Amazon’s pricing calculator to see how much you’ll earn at different price points and royalty rates.

Understanding Royalties

Amazon’s royalty rates are based on your book’s list price, which is the price you set for the book. The 35% royalty rate applies to books priced below $2.99 or above $9.99. For books priced between $2.99 and $9.99, you can choose the 35% or 70% royalty rate.

If you choose the 70% royalty rate, Amazon will deduct a delivery fee based on the size of your book. This fee covers the cost of delivering your book to customers via Amazon’s Whispernet wireless service. The delivery fee is $0.15 per megabyte for books delivered to customers in the US and $0.15 per megabyte for books delivered to other countries.

It’s important to note that the royalty rate applies to the list price minus delivery costs and taxes. For example, if you set your book’s list price at $9.99 and the delivery fee is $0.06, your royalty rate would be 70% of $9.93, which is $6.95.

In conclusion, understanding Amazon’s pricing and royalty structure is essential for maximizing your eBook sales. By setting the right price and royalty rate, you can earn more money and reach more readers. Use Amazon’s pricing calculator to experiment with different price points and royalty rates to find the sweet spot for your book.

Listing Your eBook on Amazon

Once you have written your eBook, it’s time to list it on Amazon. Here are some important steps to ensure your eBook is listed correctly and stands out to potential buyers.

Writing an Engaging Book Description

Your book description is one of the most important elements of your listing. It’s the first thing potential readers will see when they come across your book on Amazon. Make sure it’s engaging and informative.

Your book description should include a brief summary of your book, highlighting its main themes, characters, and plot. It should also include a compelling hook that will entice readers to buy your book.

Choosing the Right Keywords

Keywords are essential for helping readers find your book on Amazon. When choosing keywords, think about what words readers might use when searching for a book like yours. Be specific and use long-tail keywords.

For example, if you’ve written a mystery novel set in New York City, you might use keywords like “New York City mystery,” “crime thriller,” or “detective fiction.”

Deciding on Categories

Choosing the right categories for your eBook is crucial for helping readers find your book on Amazon. Make sure you choose categories relevant to your book’s genre and themes.

Amazon allows you to choose two categories for your eBook. Make sure you choose the most relevant categories for your book. You can also choose subcategories to help narrow down your book’s focus.

Following these steps ensures that your eBook is listed correctly on Amazon and stands out to potential readers. Remember to ensure your book description is engaging, choose the right keywords, and select the most relevant categories for your book.

Marketing Your eBook

Once your eBook is published on Amazon, you’ll want to start marketing it to potential readers. Here are a few tips for effectively marketing your eBook:

Utilizing Social Media

Social media platforms like Facebook, Twitter, and Instagram can be great tools for promoting your eBook. Consider creating a dedicated author page or account to share updates about your book and engage with readers. You can also use paid advertising on these platforms to target specific audiences and increase visibility for your eBook.

Engaging with Readers

Engaging with your readers is key to building a loyal fanbase and generating positive word-of-mouth for your eBook. Consider hosting Q&A sessions or giveaways on social media to encourage interaction with your readers. You can also offer exclusive content or discounts to subscribers of your email list to keep them engaged and interested in future releases.

Leveraging Amazon’s Advertising Services

Amazon offers various advertising services to help authors promote their eBooks to potential readers. These include sponsored product ads, display ads, and video ads. By targeting specific keywords and audiences, you can increase visibility for your eBook and drive more sales.

Overall, marketing your eBook requires a combination of strategies, including social media, engagement with readers, and advertising services. By utilizing these tools effectively, you can increase the visibility of your eBook and generate more sales.

Enrolling in the KDP Select Program

If you want to sell your eBook exclusively on Amazon, you can enroll in the KDP Select program. This program allows you to Kindle Unlimited readers and the Kindle Owners’ Lending Library. In addition, you can earn a share of the KDP Select Global Fund when customers read your book from Kindle Unlimited.

To enroll in KDP Select, you must have exclusive rights for the primary content of your eBook. Content that is public domain is not eligible. Your Kindle eBook must also be exclusive to the Kindle Store for the KDP Select enrollment period. You can enroll in pre-order Kindle eBooks as well.

Enrolling in KDP Select is easy. Here are the steps to enroll:

  1. Sign in to your KDP account and go to your Bookshelf.
  2. Click on the ellipsis button (“…”) under the “Actions” column next to the eBook you want to enroll.
  3. Select “Enroll in KDP Select” from the dropdown menu.
  4. Follow the instructions to complete the enrollment process.

Once you enroll, your eBook will be available to Kindle Unlimited subscribers for free. You will earn a share of the KDP Select Global Fund based on the number of pages read by Kindle Unlimited subscribers. You will also earn a 70% royalty for sales to customers in Japan, India, Brazil, and Mexico.

Enrolling in KDP Select is a good option to maximize your book’s sales potential on Amazon. However, it’s important to note that enrolling in KDP Select means you cannot sell your eBook on any other platform during the enrollment period. If you want to sell your eBook on other platforms, you should not enroll in KDP Select.

Understanding Amazon’s Fulfillment Options

When selling ebooks on Amazon, you have two options for fulfilling orders: Amazon Fulfillment or Fulfillment by Amazon (FBA).

Amazon Fulfillment

With Amazon Fulfillment, also known as Merchant Fulfillment, you store and ship your own products. This means you are responsible for packaging and shipping your ebooks to customers. While this option allows you more control over the fulfillment process, it also means that you will need to handle all customer service inquiries and returns.

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is Amazon’s fulfillment service that allows you to store your ebooks in Amazon’s warehouses. When a customer orders, Amazon handles the packaging, shipping, and customer service. This means you can focus on creating and promoting your ebooks instead of worrying about fulfillment logistics.

FBA also offers additional benefits, such as Prime eligibility, which can increase your visibility and sales. However, FBA comes with additional costs, including storage and fulfillment fees.

It’s important to note that using FBA does not guarantee the Buy Box, the box on the product detail page where customers can add items to their cart. The Buy Box is awarded based on price, availability, and seller performance.

Shipping Costs

When using Amazon Fulfillment, you must factor in shipping costs when setting your prices. Shipping costs can vary depending on the weight and destination of the ebook.

With FBA, shipping costs are included in the fulfillment fees. However, additional fees may apply if you offer expedited shipping options.


Understanding Amazon’s fulfillment options is essential when selling ebooks on Amazon. While Amazon Fulfillment allows for more control, FBA can save time and offer additional benefits. Be sure to factor in shipping costs and consider using FBA to increase your visibility and sales potential.

Navigating Amazon’s Terms and Conditions

Selling eBooks on Amazon comes with a set of rules and guidelines that you must follow. Amazon has strict terms and conditions that you must adhere to, failure to do so could result in your account being suspended or terminated. It is essential to familiarize yourself with these rules and guidelines before selling on Amazon.

Amazon’s Terms and Conditions

Amazon’s terms and conditions outline the rules and regulations that you must follow as a seller on their platform. These terms and conditions cover various topics, including product listings, pricing, shipping, and customer service. Reading and understanding these terms and conditions is crucial before selling on Amazon.

One of the most important rules is ensuring that your product listings are accurate and not misleading. Amazon has strict guidelines on what you can and cannot include in your product descriptions. It is essential to ensure that your product descriptions are clear, concise, and accurate.

Another critical rule to follow is to ensure that you provide excellent customer service. Amazon places a high value on customer satisfaction, and they have strict guidelines on how you should handle customer inquiries and complaints. It is crucial to respond promptly to customer inquiries and resolve any issues promptly and professionally.

Guidelines for Selling eBooks on Amazon

In addition to Amazon’s terms and conditions, there are also specific guidelines that you must follow when selling eBooks on their platform. These guidelines cover various topics, including formatting, content, and pricing.

One of the most important guidelines is ensuring that your eBook is formatted correctly. Amazon has strict guidelines on how your eBook should be formatted, including the use of headings, images, and tables. Ensuring that your eBook is formatted correctly is crucial to ensure a positive customer experience.

Another important guideline to follow is to ensure that your eBook contains high-quality content. Amazon has strict guidelines on what you can and cannot include in your eBook. Ensuring that your eBook is informative, engaging, and valuable to your readers is crucial.


Navigating Amazon’s terms and conditions and guidelines can be challenging, but you must follow these rules to avoid any issues with your account. By following these rules and guidelines, you can ensure that your eBook is listed correctly and provides value to your readers.

Frequently Asked Questions

What is Kindle Direct Publishing, and how can I use it to sell my eBooks on Amazon?

Kindle Direct Publishing (KDP) is a self-publishing platform that allows you to publish your eBooks on Amazon. With KDP, you can easily create an eBook, set the price, and make it available for sale on Amazon’s Kindle Store. You retain the rights to your book and can change it at any time.

What are the steps to publish an eBook on Amazon and start earning money?

You must create an account on Kindle Direct Publishing to publish an eBook on Amazon. Once you have an account, you can create a new eBook, upload your manuscript, add a cover, set the price, and publish it. Once your eBook is published, it will be available on Amazon’s Kindle Store. You can start earning money as soon as someone purchases your eBook.

Is it profitable to sell eBooks on Amazon and what are the potential earnings?

Yes, selling eBooks on Amazon can be profitable. The amount of money you can earn depends on several factors, such as the price of your eBook, the number of copies sold, and the royalty rate you choose. Amazon offers a royalty rate of up to 70% for eBooks priced between $2.99 and $9.99, and a 35% royalty rate for eBooks priced outside of that range.

What are the benefits of selling eBooks on Amazon compared to other platforms?

Amazon is the largest online retailer in the world, which means your eBook will be available to a massive audience. Amazon also offers several tools to help you promote your eBook, such as the ability to run promotions and advertise your book to readers. Also, Amazon has robust review system can help increase your book’s visibility and credibility.

How can I optimize my eBook listing on Amazon to increase sales?

To optimize your eBook listing on Amazon, you should focus on creating a compelling cover, writing a descriptive and engaging book description, choosing the right categories and keywords, and getting reviews from readers. You should also consider running promotions and advertising your book to increase visibility.

What are some successful strategies for selling eBooks on Amazon?

Some successful strategies for selling eBooks on Amazon include offering a free sample, running promotions, advertising your book, building an email list, and leveraging social media. You should also focus on creating a high-quality book that provides value to your readers and encourages them to leave positive reviews.

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Victoria Cornell helps women adopt a positive mindset even when the struggles of motherhood feel overwhelming. On her sites, Motherhood Life Balance, Neon Moon and Bookworm Era she writes about ways to reduce stress with mindset, manifesting, goal planning, productivity, and more.